Pharmacy Sleep Clinics Is Now SleepCo Partners
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Pharmacy Sleep Clinics Is Now SleepCo Partners. And This Is Just the Beginning.
A New Name. A Bigger Mission.
If you've been part of our network, you'll know us as Pharmacy Sleep Clinics, a wholesale program built to help independent pharmacies run a credible, clinical sleep service inside their stores. Today, that program has a new name: SleepCo Partners.
The rebrand reflects something more than a logo change. It reflects where we are going as a business and what we are now in a position to offer the nearly 100 stores in our network. Every part of what we do, from our retail brands to our wholesale program to our own physical clinics, is now operating under a single unified brand: SleepCo.
Four Years in the Making
Bobby Afshari and James Carmody have been running OneMed Group together for four years. In that time they have built OneMed into one of Australia's most recognised sleep health businesses, operating CPAP Online Australia, growing through the acquisition of CPAP Sales, and running Pharmacy Sleep Clinics as the wholesale and partner-facing arm of the group.
Bobby is a registered pharmacist who has been running sleep programs inside his own pharmacy stores for over ten years. Long before sleep health became a talking point in digital health circles, Bobby was screening patients at the dispensary counter, running CPAP trials in-store, and building the workflows to make it work in a real pharmacy environment. Pharmacy Sleep Clinics grew directly from that experience, eventually expanding to support close to 100 partner stores across Australia.
James brings the marketing infrastructure, the digital reach, and the ecommerce and operational scale that has allowed OneMed to serve over 100,000 patients in the already-diagnosed CPAP market. OneMed is a marketing powerhouse, and that capability is now being redirected toward a much larger and largely untouched opportunity.
Together, they are now building something that neither could do alone.
One Brand. One Ecosystem.
SleepCo is no longer just a retail brand. It is the umbrella under which everything now sits.
That means SleepCo Partners for our wholesale pharmacy and clinic network. It means CPAP Online Australia and CPAP Sales continuing to serve the diagnosed patient market. And it means a SleepCo clinic opening in Silverwater, NSW, our first owned physical location, which will serve as both a patient destination and a live model for the kind of sleep health service we want to help our partners build in their own communities.
Close to 100 stores that were part of the Pharmacy Sleep Clinics network are now SleepCo Partners. Bobby's own pharmacies, which have run sleep programs for over a decade, are part of that network. Every partner, regardless of where they are in Australia, is now operating under the same brand, the same standard, and the same support structure.
The Problem We Are Actually Trying to Solve
Everyone in this industry knows the statistic. Approximately 80% of people with obstructive sleep apnoea remain undiagnosed.
It gets cited at conferences, in funding pitches, and in awareness campaigns. And then the conversation moves on, back to the 20% who are already in the system, already diagnosed, already buying CPAP machines.
Here is what James had to say about that:
"Everyone quotes the 80% figure like it's a badge of honour for the industry, proof that the opportunity is massive. But nobody stopped to ask the harder question: why? Why, in 2026, with home sleep testing widely available and Medicare pathways in place, are 80% of people still undiagnosed? It's not because they don't exist. It's because the system isn't designed to find them. Nobody is going upstream. We are."
The undiagnosed market is not a problem of patient awareness. It is a problem of access. People need the right question asked at the right moment by someone they already trust. A pharmacist. A GP. A sleep physiologist. A nurse at a community clinic. That is exactly where our partners operate, and that is exactly the gap we are building SleepCo Partners to close.
Our goal is to overhaul sleep diagnostics in Australia, making the pathway to diagnosis faster, easier, and more affordable without sacrificing clinical oversight. We are working directly with doctors and sleep specialists to maintain the gold standard of care while removing the friction that stops people from ever getting there.
The SleepCo Partners Program
SleepCo Partners is open to pharmacies and sleep clinics across Australia. The program is structured across three tiers.
Bronze Basic Partner
The entry point for pharmacies and practices wanting to add sleep health to their offering. Bronze Partners access our core product range at partner pricing, receive branded patient education materials, and can start having meaningful sleep health conversations with their existing foot traffic. It is low friction, delivers real clinical value, and creates a genuine revenue stream from day one.
Silver Retail Partner
For partners who are ready to build a more structured sleep program. Silver Partners receive deeper commercial terms, co-branded retail and clinical materials, staff training resources, and access to the SleepCo Partners support team. Everything a practice needs to run a consistent, professional sleep service that patients trust and that the team can deliver confidently.
Gold Clinic Partner
Our premier tier, for partners who are committed to being the go-to sleep health destination in their area. Gold Clinic Partners receive dedicated account management, joint local marketing activity, priority access to new programs and technologies, and full access to SleepCo MyClinic, our purpose-built clinic management platform. We work alongside Gold Partners to build a sleep program that defines their practice.
Introducing SleepCo MyClinic
SleepCo MyClinic is the first platform of its kind built specifically for sleep health partners.
Whether you are a pharmacy running CPAP trials or a dedicated sleep clinic managing a full patient pipeline, MyClinic brings everything into one place. Partners can manage patients and appointments from first screen through to ongoing therapy, with a workflow built for the way sleep programs actually run in practice.
On the marketing side, we run digital campaigns in your local area and deliver qualified, sleep-health-interested leads directly into your MyClinic dashboard. You focus on patients. We fill the pipeline. Partners also have access to self-serve marketing tools to customise SleepCo-branded assets for their local area without needing to brief a designer or wait on a head office approval.
MyClinic also handles warranties and product support requests in the same platform, connected directly to the OneMed supply chain, and gives every team member access to a full training library covering clinical protocols, product training, and program best practices on demand.
It is not a bolt-on tool. It is the operational backbone of what we are building, the infrastructure that allows a pharmacy in Brisbane and a sleep clinic in Perth to both deliver a SleepCo-standard experience to their patients.
This Is the Beginning
The rebrand to SleepCo Partners is a line in the sand. Bobby has spent over ten years proving this model works. James and the OneMed team have spent four years building one of Australia's most capable sleep health marketing and ecommerce operations. Now those two things are fully unified under one brand, with one shared focus: the people the industry has left behind.
The 80% is not a statistic to be quoted. It represents over a million Australians who are tired, unwell, and undiagnosed, and who are already walking into your pharmacy or clinic every week.
We are here to help you find them.
Join the Program
Applications are now open for Bronze, Silver, and Gold partnership.
Visit partners.sleepco.com.au to register your interest or speak with our partnerships team.
SleepCo Partners is a program of OneMed Group Pty Ltd. OneMed Group operates CPAP Online Australia, CPAP Sales, and SleepCo across Australia.